Where do I place my Google Adwords tracking code

Page history last edited by Eugene 4 months, 2 weeks ago

If you'd like to know which of your keywords best leads to sales, you should integrate your Google AdWords account with Ecwid.

How to set up AdWords Conversion Tracking

1. Go to your Google AdWords back-end and open the "Tools and Analysis → Conversions" page. Press the "New Conversion" button. Enter your conversion name and press "Save and continue".

2. Set up conversion settings.

Set "Conversion category" to "Purchase/Sale".
Set "Page security level" to "HTTP" or "HTTPS", if your store page uses a secure HTTPS protocol (most likely it does not)
Set "Conversion value" to %order_total%, it will allow you to dynamically track each sale value.
Set "Tracking indicator" to "Don't add a notification" if you site's privacy policy mentions that customers' actions are tracked.

Press "Save and continue".

3. Select the "I make changes to the code" option and copy the code snippet to your clipboard, or save it to a text file.

Press "Done".

4. Log in to your Ecwid control panel and make sure that you are on the paid plan which allows you to embed tracking codes to the last checkout page. Open the "System Settings → General → Cart" page and find the "Checkout options" section. Enable the "Affiliate code on "Thank you for your order" page" option.